What we do
Five practices. One 360° agency.
Strategy, creative, production, media and AI under one roof, so the position you set survives all the way to the unit a customer actually sees.
Brand Communications
Strategy, identity and creative, the work that defines how a brand thinks, looks and speaks. Built as one practice, not three handoffs.
Creative Services
Content, design, audio-visual and production that brings campaigns to life. We run the production floor with the same rigour we run the strategy room.
Experience Design
Live and digital experiences engineered around audience behaviour, not channel convenience. Events, activations, AR/VR and the touchpoints where customers actually feel the brand.
Media & Advertising
PESO-based planning across paid, earned, shared and owned media, placed for maximum return. Channel choice driven by audience, not rate-card.
AI Services
A dedicated practice that layers generative and machine-learning tools across every other service, not to replace the craft, but to ship more of it, faster, and in more languages and regions than a manual pipeline allows.
Core services
What a brief can cover
Each of these can be scoped on its own or rolled into an integrated programme.
01. Brand identity development
Brand identity development, from positioning and naming through logo, system and guidelines.
02. Creative strategy
Creative strategy and concepts that find the Resonance Point before craft begins.
03. TVC and OVC production
Television and online video commercial production, from creative concept through to final delivery, handled by Libanza Films.
04. Social media management
Social media content and management across platforms, planned as part of the full PESO mix.
05. 3D and motion graphics
3D, motion graphics, mascot work, product visualisation and explainer animation.
06. Website and app development
Website and app development for brands that need owned digital platforms, not just campaigns.
07. Events and experiential marketing
Events and experiential marketing engineered around audience behaviour, not channel convenience.
Questions, answered
Services FAQs
What is the Resonance Point?
The Resonance Point is Libanza’s strategic framework, the single point where five forces align: human truth, cultural relevance, emotional resonance, strategic creativity and measurable effectiveness. Every brief Libanza accepts is filtered through this framework before work begins.
What services does Libanza offer?
Libanza offers four categories of work, Brand Communications, Creative Services, Experience Design and Media & Advertising, plus a dedicated AI Services practice layered across all four.
Where is Libanza located?
Libanza is a marketing and brand communications agency headquartered in Niketan, Gulshan 1, Dhaka 1212, Bangladesh. Its production wing, Libanza Films, operates from the same building.
Which brands has Libanza worked with?
Libanza has delivered work for brands and partners including Bashundhara Group, the Pran-RFL Group, Aman Group, Akij Cement, Bombay Sweets, IFAD Autos, Nitol Motors and Concord Group, alongside the US Embassy, Sumitomo Group, GAIN Bangladesh, BEZA, CSRM, 7 Dreamers, Qadar World, SKS and Pandughar Group.
Does Libanza produce television commercials?
Yes. Through its production wing Libanza Films, Libanza produces television commercials, online video, corporate AV, documentaries and 2D/3D animation, from script and storyboard through shoot, post-production, grade and music.
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