Marketing & Brand Communications · Dhaka
We find the
Resonance Point
Libanza is a full-service marketing and brand communications agency in Dhaka. We build brands at the single point where people, culture and emotion align, and the brand responds with purpose.
Brands and partners we have delivered for
What we do
Four practices. One 360° agency.
Strategy, creative, production and media under one roof, so the position you set survives all the way to the unit a customer actually sees. Open any practice to see the full capability.
01
Brand Communications
The thinking layer, strategy, identity and creative that define how a brand thinks, looks and speaks.
02
Creative Services
The craft layer, content, design, audio-visual and print production that brings campaigns to life.
03
Experience Design
The encounter layer, live and digital experiences engineered around audience behaviour, not channel convenience.
04
Media & Advertising
The reach layer, PESO-based planning across paid, earned, shared and owned media, placed for maximum return.
Human-first, AI-accelerated
We layer generative and machine-learning tools across every practice, not to replace the craft, but to ship more of it, faster, and in more languages and regions than a manual pipeline allows.
Generative production at scale
One hero shoot, hundreds of region- and dialect-specific cuts, served programmatically.
Bengali-fluent assistants
LLM assistants trained on product catalogues, handling first-line customer and dealer queries.
AR & real-time visualisation
On-device ML for product try-on that converts browsing into in-store intent.
Audience & creative intelligence
AI-assisted research, media optimisation and performance analysis across the PESO mix.
Our approach
The Resonance Point
When people, culture and emotion align, and the brand responds with purpose, that is the Resonance Point: where big ideas are born, and results follow.
The Resonance Point is the filter every Libanza project passes through before work begins, the intersection of human truth, cultural relevance, emotional resonance, strategic creativity and measurable effectiveness.
Selected work
Brands we built, campaigns we ran
Xtreme Aerosol Launch
A full 360° launch establishing Xtreme Aerosol as a powerful insect killer in a category dominated by legacy brands.
Messenger of Love
A Valentine's campaign that reconnected a once-leading snack brand with a younger generation and trended nationwide.
Simply FUNtastic
An integrated launch that took a new real-potato chips brand to the top of a segment dominated by international players.
Promise of Perfection
A re-launch that took a struggling new ceramics brand to national No.1 within two years.
Huawei GR5 Launch
A fingerprint-led launch so successful Huawei rolled the same campaign out to other countries.
RITS Browser
An award-winning launch and growth programme for the first and only Bangladeshi Android browser.
Field notes
How we think about the work
Short, practical writing from the strategy room and the production floor, on brand, media and craft in a Bangladesh context.
Why we built our agency around one idea
The Resonance Point is not a tagline, it is the filter we put every brief through. Here is how it changed the way we work.
PESO in a Bangladesh context
Western PESO charts do not map cleanly onto our market. A practical re-read of paid, earned, shared and owned for BD brands.
Behaviour change is a programme, not a campaign
Lessons from 20 years of social-sector work on what budgets, KPIs and briefs should look like for behaviour change.
Leadership
Industry veterans, one team
Decades of agency, media and production experience across local and global brands, the people who actually deliver the work.
Life at Libanza
Generalists who get specific
We hire range, not silos. You will write copy one week and run a shoot the next, and the brief always sits next to you.
Craft over noise
We sweat kerning, grading and line breaks. The work is the brand.
Strategy is everyone’s job
Whether you edit a reel or buy media, the brief sits next to you.
Make it, then make it better
Ship the work, then keep iterating. Done is not done, better is.
Warm, confident, human
We are partners, not vendors. We say “we”, and we mean it.
Reviews
What clients say
Read what clients say about working with Libanza on our Google Business Profile.
Questions, answered
Frequently asked questions
What is the Resonance Point?
The Resonance Point is Libanza’s strategic framework, the single point where five forces align: human truth, cultural relevance, emotional resonance, strategic creativity and measurable effectiveness. Every brief Libanza accepts is filtered through this framework before work begins.
What services does Libanza offer?
Libanza offers four categories of work, Brand Communications, Creative Services, Experience Design and Media & Advertising, plus a dedicated AI Services practice layered across all four.
Where is Libanza located?
Libanza is a marketing and brand communications agency headquartered in Niketan, Gulshan 1, Dhaka 1212, Bangladesh. Its production wing, Libanza Films, operates from the same building.
Which brands has Libanza worked with?
Libanza has delivered work for brands and partners including Bashundhara Group, the Pran-RFL Group, Aman Group, Akij Cement, Bombay Sweets, IFAD Autos, Nitol Motors and Concord Group, alongside the US Embassy, Sumitomo Group, GAIN Bangladesh, BEZA, CSRM, 7 Dreamers, Qadar World, SKS and Pandughar Group.
Does Libanza produce television commercials?
Yes. Through its production wing Libanza Films, Libanza produces television commercials, online video, corporate AV, documentaries and 2D/3D animation, from script and storyboard through shoot, post-production, grade and music.
Start a brief
Have a brief? We are here to help.
Tell us what you are trying to move. We will come back within one working day with the right people and a way in.
Apt 4-S, House 62, Road 14/1, Block G, Niketan, Gulshan 1, Dhaka 1212, Bangladesh