Media & Advertising ยท ATL Advertising
Cinema Advertising
Cinema slot booking across multiplex networks, TVC versioning and pre-show placement.
What is cinema advertising?
Cinema advertising places commercials on the big screen before films, booked across multiplex and cinema networks, usually in the pre-show slots ahead of the feature. It combines slot booking, placement by film or screen, and versioning of the commercial for the cinema format.
Why the big screen commands attention
In a cinema, the audience is seated, attentive and undistracted, with no second screen and nowhere to scroll, watching a large, high-quality image with full sound. Few environments deliver that level of captive, immersive attention, which makes cinema uniquely powerful for impact and brand storytelling.
How targeted cinema placement maximises impact
Cinema works best when placement is matched to films and audiences and the commercial is versioned for the format. We book cinema slots across multiplex networks with audience-appropriate film placement, so the brand reaches an attentive audience in a premium environment built for impact.
Delivered as part of Media & Advertising, inside ATL Advertising, and filtered through the Resonance Point before work begins.
What you get
- Cinema media strategy
- Multiplex and screen planning
- Film and audience-fit placement
- Pre-show slot booking
- TVC versioning for cinema
- Delivery and reporting
Also in ATL Advertising
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Print Advertising
National and regional press placement with audited circulation and editorial-fit considerations.
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Billboards, gantries, building wraps and city-format OOH, vendor management included.
Transit Media
Bus, rail and ride-share transit media, formats matched to commute patterns and dwell time.
Questions, answered
Cinema Advertising FAQs
What is cinema advertising?
Cinema advertising shows commercials on the big screen before films, booked across cinema networks, typically in the pre-show slots ahead of the feature.
Why is cinema advertising impactful?
Cinema audiences are seated, attentive and undistracted, watching a large, high-quality image with full sound, an immersive, captive environment few other media can match.
Can we target specific films or audiences?
Yes. Placement can be matched to particular films, certifications or screens, so the commercial reaches an audience that fits the brand.
Do you adapt the TVC for cinema?
Yes. We version the commercial appropriately for the cinema format and quality, so it makes full use of the big-screen environment.
Need Cinema Advertising?
Tell us the brief. We will bring the right people to the table.