Selected work
Brands we built, campaigns we ran
Case studies, campaigns and single works across brand, production, experience and AI, for some of Bangladesh’s biggest brands and its development sector.
Logo & Identity Design
A showcase of marks we have drawn across cement, real estate, FMCG, technology and the social sector, from 7 Dreamers to BIR Cement and Beyond Media.
Case StudyXtreme Aerosol Launch
A full 360° launch establishing Xtreme Aerosol as a powerful insect killer in a category dominated by legacy brands.
Messenger of Love
A Valentine's campaign that reconnected a once-leading snack brand with a younger generation and trended nationwide.
CampaignSimply FUNtastic
An integrated launch that took a new real-potato chips brand to the top of a segment dominated by international players.
Promise of Perfection
A re-launch that took a struggling new ceramics brand to national No.1 within two years.
Huawei GR5 Launch
A fingerprint-led launch so successful Huawei rolled the same campaign out to other countries.
Bangladesh Internet Week 2015
A national digital campaign that brought the country's first internet festival to 11 million+ people.
CampaignEid-ul-Azha Driver Campaign
A campaign honouring the driver community's hardship and sacrifice during Eid — for passengers and society.
Food Frontiers 2.0
A national youth-entrepreneurship competition for fresh solutions to Bangladesh's urban food-system challenges.
Astha Life Insurance Launch
A launch that built fast trust for a late entrant in a low-trust insurance category.
Case StudyTeer Whole Wheat Atta Launch
The launch of Bangladesh's first-ever whole-wheat atta, which became category market leader.
Case StudyBIR Cement — Pride of the Nation
Naming, identity and a 360° launch for Bashundhara's third cement brand in a cluttered market.
CampaignMK Electronics Corporate Campaign
Corporate branding for Bangladesh's pioneer multi-brand electronics retailer, lifting in-store sales 130%.
Case StudyRITS Browser
An award-winning launch and growth programme for the first and only Bangladeshi Android browser.
Jobike
Comms, PR and content for the country's first bike-sharing app across four cities.
CampaignMentos Air Action — Voice Action
A low-budget social campaign that turned a product attribute into a national voice-hunt contest.
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