02 · Creative Services
The craft layer
Content, design, audio-visual and production that brings campaigns to life. We run the production floor with the same rigour we run the strategy room.
What is Creative Services?
Creative Services is the craft layer that turns brand ideas into finished work, graphic design, content, audio-visual and animation, and print and merchandising. It is where strategy becomes the tangible things audiences see, read, watch and hold.
Creative Services covers everything between the creative idea and the final unit a consumer sees. Print runs that match the proof. Packaging that holds up to gravure colour. Video pipelines that ship 30, 15 and 6-second cuts on the same shoot day.
We own these workflows in-house, design, content, audio-visual, print management and merchandise, so timelines compress, costs sit under one head, and the brand consistency you wrote into the guideline actually survives execution.
Most campaigns lose between concept and unit. We work that gap.
What you get
Deliverables
- Print-ready design across collateral & POSM
- Editorial calendar + multi-format content
- Television, online and social video production
- 2D and 3D animation, motion identity
- Offset & gravure print production management
- Custom merchandise development and sourcing
Capabilities
What this practice covers
Every capability below has its own detail page, open one to go deeper.
Selected work
From this practice
Brands we have delivered for
Questions, answered
Creative Services FAQs
What does Creative Services include?
The craft layer: graphic design, content development, audio-visual and animation, and print and merchandising, from concept through to final production-ready files.
Can you produce television commercials and video?
Yes, through Libanza Films: television commercials, online and social video, radio, and 2D and 3D animation, from script and storyboard through shoot, post-production, grade and music.
Do you manage print and packaging production?
Yes. We manage offset and gravure printing, packaging and merchandising at agency-managed cost, with material, pre-press and runtime quality control.
Can production work from a strategy we already have?
Yes. We can plug into an existing brand strategy, or build the position first if you need it.
How do we brief a production job?
Start a brief with the deliverables, deadline and budget. We will bring the right team to the table.
Need communication logistics?
Tell us the brief. We will bring the right people to the table.