04 · Media & Advertising
The reach layer
PESO-based planning across paid, earned, shared and owned media, placed for maximum return. Channel choice driven by audience, not rate-card.
What is Media & Advertising?
Media & Advertising is the planning and buying of paid reach across digital and traditional channels, from search and social to television, out-of-home and cinema. It is the reach layer, built on PESO planning, that puts a brand in front of the right audiences efficiently.
Advertising at Libanza is run by people who came up through media. Plans are built audience-out, with a clear KPI hierarchy and transparent cost-of-media reporting. We negotiate hard, schedule rigorously and report on what shifted, not what ran.
Crucially: paid is one of four. We use the PESO model end-to-end so every paid push has earned, shared and owned support behind it. That is how budgets get amplified instead of just spent.
Follow your audience and you will not miss a channel. Follow channels and you will miss the target.
What you get
Deliverables
- PESO-based media strategy
- Television, radio and print buying
- Out-of-home, transit and cinema planning
- Search, display and social paid media
- Programmatic and in-app advertising
- Transparent reporting and post-campaign analysis
Capabilities
What this practice covers
Every capability below has its own detail page, open one to go deeper.
Selected work
From this practice
Brands we have delivered for
Questions, answered
Media & Advertising FAQs
What does Media and Advertising cover?
PESO-based planning and buying across paid, earned, shared and owned media: online advertising such as search, display, paid social and programmatic, and ATL advertising such as television, radio, print, out-of-home, transit and cinema.
What is PESO planning?
PESO plans paid, earned, shared and owned media together, so spend amplifies work that is already resonating rather than buying attention the idea has not earned.
Are your media plans transparent on cost?
Yes. Plans are built audience-out with a clear KPI hierarchy, transparent cost-of-media, and audited delivery with post-campaign reporting.
Can you place both digital and traditional media?
Yes. We plan and buy across online and ATL together, matched to audience and content fit, not just rate cards.
How do we start a media plan?
Start a brief with your goal, audience and budget. We will build the plan audience-out.
Need media & advertising?
Tell us the brief. We will bring the right people to the table.