Field notes
How we think about the work
Short, practical writing from the strategy room and the production floor, on brand, media, production and craft in a Bangladesh context.
Why we built our agency around one idea
The Resonance Point is not a tagline, it is the filter we put every brief through. Here is how it changed the way we work.
PESO in a Bangladesh context
Western PESO charts do not map cleanly onto our market. A practical re-read of paid, earned, shared and owned for Bangladeshi brands.
Behaviour change is a programme, not a campaign
Lessons from two decades of social-sector work on what budgets, KPIs and creative briefs should look like for behaviour change.
Why our TVCs are getting more cinematic
On grading, lensing and lighting choices that travel from feature film into 30-second brand work, and what does not.
Script first. Storyboard second.
A short note on why every campaign we ship starts with a tight script, and what we lose when we let storyboards lead.
A brand strategy you can fit on a Post-it
If your strategy does not fit on a Post-it, you do not have a strategy yet, you have research.
Have a brief? We are here to help.
Tell us what you are trying to move. We reply within one working day.