Creative Services
Content Development
5 services within our Creative Services practice — delivered as one connected team and filtered through the Resonance Point.
What is content development?
Content development is the planning and creation of a brand’s content across formats, website copy, social, print, video and audio, written and produced to a consistent voice and purpose. It is the craft of turning a brand’s message into the words, films and audio that audiences actually read, watch and hear.
Why content is what audiences actually consume
A strategy only reaches people through content, the copy on a page, the script of a film, the caption in a feed. If that content is weak, off-voice or wrong for the format, the message fails regardless of how good the thinking behind it was. Content is where the brand meets the audience, in their language and on their screen.
How format-fluent content carries the message
Content built for each format and channel lands cleanly and reinforces the brand wherever it appears. We develop content across web, social, print, video and audio to one consistent voice, so a brand sounds like itself everywhere and each piece does the job its format demands.
Services
What Content Development covers
Open any service to go deeper. Every one can be scoped on its own or rolled into an integrated programme.
Website Content
On-brand long-form copy, microcopy and SEO-aware editorial for marketing sites.
Social Media Content
Format-fluent social copy and art direction, written to be read on a phone, in a thumb-scroll.
Print Content
Print copy and editorial for brochures, reports, posters and OOH.
Video Content
Scripts, treatments and short-form video editorial across TVC, social and broadcast.
Audio Content
Radio scripts, jingles and podcast-format audio editorial.
Questions, answered
Content Development FAQs
What is content development?
Content development is the planning and creation of a brand’s content across formats, website, social, print, video and audio, written and produced to a consistent voice and purpose.
What does Content Development include at Libanza?
It covers Website Content, Social Media Content, Print Content, Video Content and Audio Content, developed to one brand voice as part of our Creative Services practice.
Why does content need to be tailored per format?
Each format and channel has its own behaviour, what works as long-form web copy fails as a social caption or a video script. Tailoring content to the format is what makes it land.
How do you keep content consistent across channels?
We work to a defined brand voice and content plan, so tone stays consistent while length, style and format are adapted to each channel.
Can you handle written, video and audio content?
Yes. We develop content across web, social, print, video and audio, and can connect it to production, including film through Libanza Films.
Need content Development?
Tell us the brief. We will bring the right people to the table.