Media & Advertising · Online Advertising
Social Media Promotion
Paid social across Meta, TikTok, LinkedIn, YouTube and X, creative, targeting and optimisation in one team.
What is social media promotion?
Social media promotion is paid advertising on social platforms, Meta, TikTok, LinkedIn, YouTube and X, using their targeting tools to reach defined audiences beyond a brand’s existing followers. It combines ad creative, audience targeting and ongoing optimisation to drive awareness, engagement or conversion.
Why paid social reaches who you choose
Social platforms hold rich data on interests and behaviour, allowing precise targeting that few other channels match, and organic reach alone now touches only a fraction of even your own followers. Paid social is how a brand reliably reaches the specific audiences it wants, at the scale it needs.
How creative and targeting win together
Paid social performs when creative and targeting are handled together and refined continuously, the right message to the right audience, improved on the data. We run creative, targeting and optimisation in one team across platforms, so campaigns reach the intended audiences efficiently and keep getting sharper.
Delivered as part of Media & Advertising, inside Online Advertising, and filtered through the Resonance Point before work begins.
What you get
- Paid social strategy
- Platform-native ad creative
- Audience targeting and segmentation
- Campaign setup across platforms
- Optimisation and A/B testing
- Performance reporting
Also in Online Advertising
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Questions, answered
Social Media Promotion FAQs
What is social media promotion?
It is paid advertising on social platforms like Meta, TikTok, LinkedIn, YouTube and X, using their targeting tools to reach defined audiences beyond your followers.
Why pay for social ads instead of posting organically?
Organic reach now touches only a fraction of even your own followers. Paid social reliably reaches the specific audiences you choose, at scale, using the platforms’ targeting data.
Why handle creative and targeting in one team?
Paid social performs best when the message and the audience are matched and refined together. Splitting them apart slows optimisation; one team improves both against the same data.
Which platforms should we advertise on?
It depends on your audience and goals. We focus spend on the platforms where your audience is active and the objective fits, rather than advertising everywhere by default.
Need Social Media Promotion?
Tell us the brief. We will bring the right people to the table.