Case Study · GAIN Bangladesh · 2023
Food Frontiers 2.0
A national youth-entrepreneurship competition for fresh solutions to Bangladesh's urban food-system challenges.
Integrated marketing · Events · Roadshow
FOOD FRONTIERSCampaign content on Google Drive GAIN Bangladesh · Food Frontiers
200+Applications nationwide
3Urban-food thematic areas
MultiRegional roadshow + finale
The challenge
Open the competition to youth entrepreneurs across the country, manage the idea-submission and engagement process, and run fair initial evaluation across three urban-food thematic areas.
The big idea
“Backing youth entrepreneurs to solve the urban food system.”
Our approach
An integrated marketing campaign across digital, BTL and ATL, supported by a dedicated web platform (foodfrontiers.live), regional roadshow events and a grand finale.
The outcome
- 200+ applications from across the country
- Regional roadshow events
- Grand finale staged
Deliverables
- Integrated campaign
- Web platform
- Regional roadshow events
- Grand finale production
ClientGAIN BangladeshBrand: Food FrontiersDigital · BTL · ATL
Want work like this?
Tell us the brief. We will find the Resonance Point with you.