Case Study · Jobike · 2018
Jobike
Comms, PR and content for the country's first bike-sharing app across four cities.
Comms strategy · PR · Content
JOBIKECampaign content on Google Drive Jobike · Jobike
1M+Rides in one year
100KApp downloads
275KOxygen-emission saved
The challenge
Introduce and grow Bangladesh's first bicycle-sharing service across Dhaka, Chattogram, Cox's Bazar and Sylhet — including two large university campuses.
The big idea
“Bangladesh's first bike-sharing service.”
Our approach
Libanza led communication strategy, PR and content development for the launch and ongoing growth.
The outcome
- 100K app downloads; 70K active users
- 1M+ rides in one year
- 275K of oxygen-emission saved
Deliverables
- Communication strategy
- PR
- Content development
- Influencer video
ClientJobikeBrand: JobikeApp · Social · PR
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