Case Study · Bashundhara Toiletries · 2023
Xtreme Aerosol Launch
A full 360° launch establishing Xtreme Aerosol as a powerful insect killer in a category dominated by legacy brands — built on performance and mass visibility.
Strategy · Animated TVC · Press · Digital · POP
The challenge
The insecticide market was flooded with established brands and loyal users. Standing out meant proving performance — against mosquitoes, cockroaches, flies and more — and building trust through mass visibility, fast.
The big idea
“মশার বিরুদ্ধে এক্সট্রিম সুরক্ষা”
Xtreme protection against mosquitoes.
Our approach
Libanza executed a full 360° campaign: an animated TVC, full-page ads in six national newspapers, Facebook content (TVC, static key visuals and comic posts) and YouTube boosting. Eye-catching POP — TV pop-ups and L-shape cut-outs — secured strong in-store visibility.
The outcome
- 14,400 TV spots across 12 channels, reaching 90 million viewers
- Front-page ads in 6 national dailies — 6 million added impressions
- 1.7M Facebook + 1.1M YouTube views on the animated TVC
- Strong recall, high consumer interest and rapid dealer demand nationwide
Deliverables
- Campaign strategy
- Animated TVC (60s + 15s)
- Press — 6 national dailies
- Facebook content suite
- POP: TV pop-ups & L-cutouts
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