When the storyboard leads, the camera tells the story. When the script leads, the brand tells the story.
We ship from the script. The board is a translation layer between writer and director, not a replacement for the writing.
Script first. Storyboard second.
A short note on why every campaign we ship starts with a tight script, and what we lose when we let storyboards lead.
Azizul Hoque Shiplu · Head of Operations & Delivery
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