Case Study · Akij Group · 2020
Promise of Perfection
A re-launch that took a struggling new ceramics brand to national No.1 within two years.
Re-branding · 2 TVCs · OOH · Press · Event
The challenge
Launched six months earlier, Akij Ceramics faced product-quality perception issues and packaging that wasn't working. It needed a credible re-launch.
The big idea
“Promise of Perfection.”
Our approach
An integrated re-launch built around 'Promise of Perfection', anchored by an event at the Sheraton. The logo and full packaging were redesigned, 34 strategic highway billboards were placed nationwide, two TVCs were produced and aired across top private channels, supported by Prothom Alo's news portal.
The outcome
- Became the No.1 ceramics brand in Bangladesh by sales within 2 years
- Full identity & packaging redesign
- 34 strategic highway billboards
Deliverables
- Re-branding & logo
- Packaging redesign
- 2 TVCs
- OOH — 34 billboards
- Sheraton launch event
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