Campaign · Huawei · 2016
Huawei GR5 Launch
A fingerprint-led launch so successful Huawei rolled the same campaign out to other countries.
Social strategy · Teasers · Launch AV · Web app
The challenge
Introduce the Huawei GR5 — the lowest-priced fingerprint-sensor handset in the market — and prove the fingerprint technology was genuinely useful.
The big idea
“Everyone is different — and so is their fingerprint.”
Our approach
A series of teaser posts built entirely around 'Tap' and what a tap can do, leading into a connected launch. A launch video plus a mobile web app, Tap-O-Graphy, combined a user's fingerprint with their face to create a unique profile photo — reinforcing the message.
The outcome
- Sales doubled vs. the previous G7 Plus
- 110K additional page likes
- Reached 9 million people; campaign exported to other Huawei markets
Deliverables
- Social strategy
- Teaser series
- Launch AV
- Tap-O-Graphy web app
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