Campaign · BASIS · 2015
Bangladesh Internet Week 2015
A national digital campaign that brought the country's first internet festival to 11 million+ people.
Integrated digital · Live coverage
The challenge
Help people understand how the internet can change their lives, and bring them into Bangladesh's first internet festival across three major cities and every upazila complex — reaching 10 million people.
The big idea
“উন্নয়নের পাসওয়ার্ড এখন আমাদের হাতে — the internet is the key to prosperity, now available to everyone.”
Our approach
A digital campaign launched on Facebook and extended to Twitter, YouTube and Google — an integrated digital effort aligned with ATL, with live event coverage on Facebook and Twitter.
The outcome
- Reached more than 11 million people
- Activated across 3 cities + all upazila complexes
- Live multi-platform coverage
Deliverables
- Integrated digital strategy
- Multi-platform content
- Live event coverage
Want work like this?
Tell us the brief. We will find the Resonance Point with you.