Campaign · IFAD Autos · 2023
Eid-ul-Azha Driver Campaign
A campaign honouring the driver community's hardship and sacrifice during Eid — for passengers and society.
Strategy · Driver films · Social
ASHOK LEYLANDCampaign content on Google Drive IFAD Autos · Ashok Leyland
39.1LTotal campaign reach
8.5LTotal engagement
118Drivers featured
The challenge
Strengthen the bond between the driver community and IFAD Autos, against tight timelines and the work of preparing drivers for interviews.
The big idea
“যাদের ত্যাগে ছড়ায় খুশি — those whose sacrifice spreads the joy.”
Our approach
Five driver interviews were published and 118 drivers participated, each with an individual post celebrating their role.
The outcome
- Total campaign reach of 39,15,485
- Total engagement of 8,50,708
- 118 drivers featured
Deliverables
- Campaign strategy
- 5 driver interview films
- 118 individual social posts
ClientIFAD AutosBrand: Ashok LeylandDigital · BTL · ATL
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